Research Rationale

The target group that I have a lot of access to is teenagers and young adults between the ages of 16-19 and also people between the ages of 11-15. Since I have a big access to people around the same ages as me and are in my target audience I can use this to my advantage when conducting my research in order to make it fair and accurate. I will also use the people that I have access to in order to gain a better understanding of artists that are popular at the moment and the music magazines that people buy. For my market research I’ll start by looking at magazines that include artists that match my genre and also magazines that I like the layout of as this will give me some ideas for my magazine house style and artists that I could include in my cover lines.  I’m also going to use a website to make a survey and then send the link to people within my target audience on social media (e.g. Facebook and instagram)

For my audience research, I will be printing off pictures of magazine covers and asking people from my target group which one they'd be more likely to buy and why. I'll also ask them which camera angles and poses they prefer for the main image so that I have an idea of what things to include when creating my magazine cover

Once all of my research has been collected I’ll have more knowledge of what my target audience want to see and what is popular right now as well as having something to refer back to when making decisions.